1. Introduction to Digital Marketing
  • Overview of Digital Marketing
  • Importance and Scope in the Modern Business Landscape
  • Difference Between Traditional and Digital Marketing
  • Career Opportunities in Digital Marketing
2. Website Planning and Development
  • Basics of Website Design and Development
  • User Experience (UX) and User Interface (UI) Design
  • Setting up WordPress for a Business Website
  • Website Analytics and Tracking Setup
3. Search Engine Optimization (SEO)
  • Fundamentals of SEO
  • Keyword Research Techniques
  • On-Page and Off-Page SEO
  • Technical SEO: Site Speed, Mobile Friendliness, and URL Structure
  • Content Optimization and Blogging
  • Local SEO and Google My Business
  • SEO Tools and Software (e.g., Google Search Console, Ahrefs, SEMrush)
4. Content Marketing
  • Role of Content in Digital Marketing
  • Types of Content: Blogs, Videos, Podcasts, Infographics, etc.
  • Content Creation and Strategy
  • Content Distribution Channels
  • Repurposing and Updating Content
  • Measuring Content Effectiveness
5. Social Media Marketing (SMM)
  • Introduction to Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Creating a Social Media Strategy
  • Organic vs. Paid Social Media
  • Content Planning and Scheduling for Social Media
  • Social Media Analytics and Reporting
  • Influencer Marketing
6. Email Marketing
  • Basics of Email Marketing and its Importance
  • Building an Email List
  • Crafting Effective Email Campaigns
  • Personalization and Segmentation
  • Email Marketing Automation
  • Analyzing Email Campaign Performance
7. Pay-Per-Click (PPC) and Google Ads
  • Introduction to Paid Advertising
  • Google Ads Overview and Account Setup
  • Creating Search, Display, and Video Ads
  • Bidding Strategies and Budgeting
  • Keywords and Ad Targeting Options
  • Tracking and Analyzing PPC Performance
8. Analytics and Data-Driven Marketing
  • Importance of Data in Digital Marketing
  • Setting up Google Analytics and Google Tag Manager
  • Understanding Key Performance Indicators (KPIs)
  • Tracking User Behavior and Conversions
  • Generating and Analyzing Reports
  • Data-Driven Decision Making
9. Affiliate Marketing
  • Introduction to Affiliate Marketing
  • How Affiliate Marketing Works
  • Selecting Affiliate Programs
  • Creating Content for Affiliate Marketing
  • Measuring Affiliate Campaign Success
10. E-commerce Marketing
  • E-commerce Strategies and Tactics
  • Product Listing Optimization
  • Managing and Marketing an Online Store
  • Conversion Rate Optimization (CRO)
  • E-commerce Analytics
11. Influencer Marketing
  • Role of Influencers in Digital Marketing
  • Identifying the Right Influencers for Your Brand
  • Influencer Outreach and Collaboration
  • Measuring Influencer Campaign Success
12. Mobile Marketing
  • Importance of Mobile Marketing
  • Mobile-First Marketing Strategy
  • Mobile SEO and Optimization
  • SMS and Push Notification Marketing
  • Mobile App Marketing
13. Video Marketing
  • Importance of Video in Digital Marketing
  • Creating Video Content for Different Platforms
  • Video Advertising (YouTube, Facebook, Instagram)
  • Live Streaming Strategies
  • Measuring Video Performance
 
14. Online Reputation Management (ORM)
  • Basics of Reputation Management
  • Handling Negative Feedback and Reviews
  • Building a Positive Brand Image Online
  • Tools for Monitoring Brand Mentions
15. Practical Projects and Case Studies
  • Creating Real-Life Digital Marketing Campaigns
  • Analyzing Successful Marketing Campaigns
  • Hands-on Projects in SEO, PPC, SMM, etc.